NEVER MEANT: the story of emo


Directed by
Dan Didier and Erin Elders
Produced by
Dan Didier and Josh Modell
Executive Production
Pete Wentz, Barry Poltermann and Jeremy Coon

 

What started as a sub-genre of hardcore punk in the mid-1980s has become a massive cultural force. Emo is no longer music, it’s an adjective. A hashtag. An insult. A subreddit. It has carried us all the way from basement shows to the pop charts, to a generation of emo rappers, and now into a strange new frontier of homogenization, where all music is every genre simultaneously; emo is punk and pop and rap and country.

Emo has spread out like the roots of a tree, all over and simultaneous. Massive commercialization and co-option exists alongside a new wave of artists finding meaning in the genre’s original values, with seemingly no acknowledgement of each other.

Which begs the question… Does the oak tree recognize the acorn?

Click here to see a complete treatment of the project.

For further information, please contact: dan@september.club