Make | Shift


Directed by
Casey Suchan & Tim Cawley
Edited by
Matt Prekop
Executive Production
Barry PoltermannJeremy Coon
WP Engine
Production Partners
Hey Let's Go

Official Site

Clio Awards, 2022
Feature Documentary
2021 Web Award Honoree
Category: Branded Documentary


This Clio Award Winning feature documentary was produced as part of a branded content campaign for WP Engine.

From the heyday of TV advertising, to the dawn of the Internet, to the rise of the digital experience, make|SHIFT explores the art and science behind the advertising industry’s 20+ year evolution.

See how creative technologies drove a shift from pushing messages through TV, radio, print and outdoor ads to delivering increasingly engaging, immersive and valuable digital experiences to consumers. While some advertisers struggled to evolve, a brave new generation grasped the possibilities—both creative and strategic—and harnessed these fast-changing technologies to enhance their creativity, test new business models and press ahead.

Make|SHIFT serves as a lively look into the ad landscape. It also is an inspirational account for young artists looking to enter the marketing/advertising industry.

Rob Rector
Film Threat

Any small business person or really anyone selling anything should make Make|SHIFT required viewing.

Tom Santilli
Movie Show Plus

If you’ve never given advertising much though, you’ll find this documentary a real eye-opener.

Jennie Kermode
Eye For FIlm

This nifty, zippy documentary is all about the power of storytelling, and the filmmakers gets some engaging subjects to talk about their craft.