Make Shift (WP Engine) | Branded Historical Feature
2020
- Directed by
- Casey Suchan & Tim Cawley
- Edited by
- Matt Prekop
- Executive Producer
- Barry Poltermann & Jeremy Coon
- Client
- WP Engine
- Production Partners
- Hey Let's Go
- Clio Awards, 2022
- Feature Documentary
- 2021 Web Award Honoree
- Category: Branded Documentary
This Clio Award Winning feature documentary was produced as part of a branded content campaign for WP Engine.
From the heyday of TV advertising, to the dawn of the Internet, to the rise of the digital experience, make|SHIFT explores the art and science behind the advertising industry’s 20+ year evolution.
See how creative technologies drove a shift from pushing messages through TV, radio, print and outdoor ads to delivering increasingly engaging, immersive and valuable digital experiences to consumers. While some advertisers struggled to evolve, a brave new generation grasped the possibilities—both creative and strategic—and harnessed these fast-changing technologies to enhance their creativity, test new business models and press ahead.
Make|SHIFT serves as a lively look into the ad landscape. It also is an inspirational account for young artists looking to enter the marketing/advertising industry.
Any small business person or really anyone selling anything should make Make|SHIFT required viewing.
If you’ve never given advertising much though, you’ll find this documentary a real eye-opener.
FilmInternationalThis nifty, zippy documentary is all about the power of storytelling, and the filmmakers gets some engaging subjects to talk about their craft.