Make | Shift


Directed by
Casey Suchan & Tim Cawley
Edited by
Matt Prekop
Executive Production
Barry PoltermannJeremy Coon
WP Engine
Production Partners
Hey Let's Go

Official Site

Clio Awards, 2022
Feature Documentary


This Clio Award Winning feature documentary was produced as part of a branded content campaign for WP Engine.

From the heyday of TV advertising, to the dawn of the Internet, to the rise of the digital experience, make|SHIFT explores the art and science behind the advertising industry’s 20+ year evolution.

See how creative technologies drove a shift from pushing messages through TV, radio, print and outdoor ads to delivering increasingly engaging, immersive and valuable digital experiences to consumers. While some advertisers struggled to evolve, a brave new generation grasped the possibilities—both creative and strategic—and harnessed these fast-changing technologies to enhance their creativity, test new business models and press ahead.

Make|SHIFT serves as a lively look into the ad landscape. It also is an inspirational account for young artists looking to enter the marketing/advertising industry.

Rob Rector
Film Threat

Any small business person or really anyone selling anything should make Make|SHIFT required viewing.

Tom Santilli
Movie Show Plus

If you’ve never given advertising much though, you’ll find this documentary a real eye-opener.

Jennie Kermode
Eye For FIlm