Cycling Heaven

(Brand Documentary Web Series, 2009)

Created for Trek Bicycle Corporation, “Document Unscripted” was produced in 2009. Over the course of that year, viewers followed an unscripted ride through everything Trek, from the manufacturing process to inside superstar cycling team Team Astana. Highlights included Alberto Contador and other Team Astana racers working with Trek at their design and testing centers, all the way through the Tour de France.

In this epsidoe, Dave and Sharlene Vunic are at the Tour de France for their honeymoon. Dave is a Canadian Mounted Policeman who has always dreamed of visiting the Tour de France. He also has always dreamed of visiting the Swiss Alps. Today, he gets both of his wishes as he watches Alberto Contador take yellow.

The common thread of the series is the true Trek Unscripted Story, told from the cobblestones of Europe to the rural highways of the Tour of California. The Trek Document Series used everything from the real life drama of the races to personal vignettes of Trek designers at work.

We began our work for Trek in January with a profile of the eventual tour winner, Alberto Contador, training in San Diego. We then did several episodes following Contador, Lance Armstrong, Levi Leipheimer and the rest of the team as they prepared for the Tour de France.

Finally, we documented the Tour itself. We captured the Tour at its essence and most humane, with episodes that featured all aspects of the experience from racers like Armstrong and Contador to die hard fans and even locals whose town are being invaded by tourists.

Nothing was planned or scripted. Subjects and topics were improvised on the fly, with a focus on telling stories about fans and the event, and not about Trek itself.

Trek product is seen in the videos on occasion, but Trek as a brand is seldom mentioned. Episodes were posted to YouTube and the brand’s website.

For more about our brand documentary work visit About Face Media.

Aida, OH

(Branded Short Series, 2008)

Go into the Ada, Ohio Football Factory that makes all the balls for the NFL and meet the hard working Americans who work tirelessly to deliver the pigskins for the games on Sunday. Here we meet the people of Wilson, and see the impact working for a great American company has.

Part of the WILSON | “More Win” series.