BRAND STORIES

Marketing Overview

This is a montage / overview edit of visuals bringing to life the breadth of client work we’ve done, with an emphasis on work done for brands.

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Zedd: True Colors

(Documentary Feature, 2016, Premiere LA Film Festival)

We worked with 42 Entertainment and Innerscope Records to re-approach material shot for T-Mobile campaign and turn it into a feature film about pop star Zedd’s latest album, “True Colors”.

A countdown hits zero and EDM fans hit the ground running, scouring the city for clues to be the first to get exclusive tickets. Their destination? They have no idea.

Embark on a journey with multi-platinum, Grammy winning, electronic dance music artist ZEDD. From his classically trained roots, through his brief career in a metal band, to stepping on the stage of the biggest music festivals in the world, ZEDD has shot up the charts to mega-pop stardom. Ride along with some of ZEDD’s most passionate fans as he explores new territory with his latest album, ‘True Colors,’ and get to meet him as they did – up-close, personal and performing like you’ve never seen him before.

A 42 Entertainment / Zedd Music Production

Director/Producers: Susan Bonds & Alex Lieu

Editor: Barry Poltermann

Trailer Editor: Matt Prekop

 

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MAKE/SHIFT

(Branded Feature Documentary Feature, 2020, Client: WP Engine)

From the heyday of TV advertising, to the dawn of the Internet, to the rise of the digital experience, makeSHIFT explores the art and science behind the advertising industry’s 20+ year evolution.

See how creative technologies drove a shift from pushing messages through TV, radio, print and outdoor ads to delivering increasingly engaging, immersive and valuable digital experiences to consumers. While some advertisers struggled to evolve, a brave new generation grasped the possibilities—both creative and strategic—and harnessed these fast-changing technologies to enhance their creativity, test new business models and press ahead.

BEHIND THE FILM

makeSHIFT is a story about the agencies and makers behind the brands. Our team interviewed a range of leaders from developers to designers to creative directors to founders at some of the most innovative agencies in the world, both small and large, digital and traditional.

The film takes an inside look at how these makers and agencies have shifted and re-shifted their skillsets, creativity and businesses, as new creative technologies emerged, declined, and were replaced by the next technology in an endless cycle of change. makeSHIFT shines light on this beautifully frustrating pattern, and celebrates the makers that have embraced the shift and thrived.

Agency/Co-Production: Hey Let’s Go

Director: Casey Suchan

Co-Director: Tim Cawley

Editor: Matt Prekop

Executive Producers: Barry Poltermann & Jeremy Coon

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One Day at Disney

We worked with South District Films and Endeavor Content to edit videos telling multiple stories of DISNEY employees. As part of this extensive project, Endeavor and Disney curated a robust list of documentary filmmakers to tell these stories.

Launching in late 2019 on Disney Plus, this video is one example of the work that resulted.

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General Electric Train Lover

(Branded Web Series)

“When I was a kid, I was obsessed with trains.” Mike Patton, a passionate GE transportation employee, is living his childhood dreams as part of a group jokingly referred to as “foamers.”

This series was edited for EPIC Digital.

Editor: Matt Prekop

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Fast Company

(Documentary Short Series, Native Advertising)

WFD is a sporting event that challenges speed drummers and employs an instrument called the Drumometer that counts drum strokes. The Drumometer is accepted by both the Guinness World Records organization and the WFD Extreme Sport Drumming competition as the official device used to determine the World’s Fastest Drummer.

The primary goal of the competition is to determine who can play the most single strokes in sixty seconds. There are a variety of categories and World Records involved in WFD. After experimenting with various WFD competition formats in the United States, the event achieved international prominence as contestants began traveling from around the globe to compete at WFD World Finals.

We were hired to create this piece by Church’s Chicken, who is an official sponsor of the competition as well as this short film that tracks the lives of select WFD competitors from across the globe and their journey to the championships.

Director: Jack Davidson

Editor: Michael Vollmann

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