The Philadelphia Project
(Branded Documentary Short)
InSinkErator and the city of Philadelphia had a remarkable idea – if we put garbage disposals into more homes, will the food waste that now doesn’t go to landfills make an environmental impact? Will it make a financial one? It was a bold study, and InSinkErator wanted to tell the story and show the results.
The city of Philadelphia has an ambitious goal – to become the greenest city in America. And part of that goal could be reached in the form of water treatment and renewable energy.
InSinkErator came to Philadelphia with an idea of one way to reduce food waste – by installing garbage disposals that would produce food waste-into-renewable-energy for water treatment plants. It would also reduce the food waste that is landfilled. And it would save the city money each year for reduced garbage collection.
At least, that was the plan.
A video called The Philadelphia Project was produced over the course of more than a year to witness implementation of the project and its results.