Ten Days In December


(Short Brand Documentary, 2012)

Sweat it out with core MIAX personnel as they open their brand new options exchange for its first trading day. Years of work and countless tests have come down to this moment. Time to sink or swim.

In December of 2012, the Miami International Options Exchange, or MIAX, launched with its first trade. But the world had never heard of the MIAX, and so it also launched a series to create an image, establish a brand, and instill credibility.

This video is a condensed version of the original 24 minute opus produced for investors in the exchange to celebrate it’s opening.

This shorter version was aimed at the entire financial world, from investors and exchange employees to financial press.