Miranda’s Story
4/6/2014
(Documentary Short Series, 2014)
Pedigree unveiled its See What Good Food Can Do documentary video series at the 2014 Sundance Film Festival. In this third video from the series, Miranda Lambert showcases the impact people can make in dogs’ lives, especially shelter dogs, with some extra attention, good food and loving care.
Grammy award-winner Miranda Lambert knows what it takes to record a number-one album – she’s had four of them. And as a mom to six adopted dogs, she also knows what it takes to help the nation’s more than four million shelter dogs find their loving homes.
That’s why the country superstar teamed up with the Pedigree Brand to launch a search for the next communities to benefit from The Pedigree Feeding Project: an initiative started in Nashville and Chicago that supplies participating shelters with 100 percent of their core dog food needs, at absolutely no cost.
The See What Good Food Can Do series features real stories of dogs in shelters, their caregivers and the dogs’ new families – and brings to life the outcome that Pedigree food can have on the lives of shelter dogs.
The campaign mixes brand awareness combined with a specific call to action, with distribution across YouTube, Facebook, Twitter and live events at the Sundance Film Festival.
For more about our brand documentary work visit About Face Media.
AGENCY: Weber Shandwick