Hoppy Hopkins


(Brand Web Series, 2008)

The “Heroes at Home” series highlighted the work being done on behalf of our veterans and helped share Sears Holdings longstanding commitment to those who serve in the military.

Across the globe, on a daily basis, our troops make sacrifices in the line of duty – so do their families. Often time these military families face hardships at home, including emotional and financial stresses.

This twenty-webisode series called Heroes at Home brings to life the many ways that Sears Holdings is doing something about this problem.

Heroes at Home is a program Sears Holdings created in partnership with Rebuilding Together in response to an urgent need to assist military families facing hardship. Rebuilding Together, the nation’s largest all volunteer home rehabilitation organization, is committed to bringing warmth, safety and accessibility to homeowners who do not have the financial or physical resources to complete home repairs and other necessary improvements.

AboutFace had the privilege of sharing the stories of these deserving recipients whose military service included WWII, Vietnam and the wars in Iraq. The series was shot all over the country, in the course of two weeks in late summer of 2008.

By providing necessary repairs or adaptations to homes, Sears Holdings improves the lives of military families across America. Heroes at Home is one of the many initiatives through which Sears Holdings acknowledges the sacrifice made by our troops every day in the line of duty, while supporting and honoring those heroes who remain at home.

For more about our brand documentary work visit About Face Media.